Search engine optimization (SEO) is the practice of optimizing a website to rank higher in search engine results pages (SERPs) in order to increase visibility and drive traffic. The factors that search engines like Google use to rank websites are constantly changing, but some of the most important SEO factors for ranking on Google in 2020 are:

1. Content: High-quality, unique, and relevant content is still one of the most important factors for SEO.

2. User experience: Search engines are placing more importance on user experience as a ranking factor. This includes things like website speed, mobile-friendliness, and overall design.

3. Keywords: Keyword research and optimization is still important for SEO. It’s important to use relevant keywords in your content, meta tags, and header tags.

4. Backlinks: The number and quality of backlinks pointing to a website are still important for SEO. Backlinks from authoritative and high-quality websites carry more weight.

5. Technical SEO: Technical SEO includes things like site structure, meta tags, header tags, and other technical elements that can affect a website’s ability to rank.

6. Social media: Social media signals, such as shares, likes, and followers, are becoming more important for SEO.

7. Schema markup: Schema markup is a type of code that helps search engines understand the content on a website. It can be used to provide additional information about products, reviews, events, and more.

8. Local SEO: Local SEO is becoming increasingly important for businesses that serve a specific geographic area. This includes things like Google My Business listing and local directories.

9. Voice search optimization: Voice search is becoming more popular, and businesses need to optimize their websites and content for voice search queries.

10. Featured snippets: Featured snippets are the answers that appear at the top of the SERP, they are becoming more important for SEO.

These are some of the most important SEO factors for ranking on Google in 2020, but it’s worth noting that search engine algorithms are constantly changing, so it’s important to stay up to date on the latest SEO best practices.